Intensified behaviors caused by unmanaged human differences, money attitudes, pressure and emotions derail performance.

Our Communication DNA Marketing Tech Platform Delivers Customized Experiences For your Employees and Customers.

We deploy the world’s only all-in-one cloud-based Marketing Tech platform to know, engage, and grow every employee and customer.


  1. Lead more prospects in the sales funnel using over 1,000 marketing persona data points
  2. Match clients to sales and support teams based on 4 validated communication styles
  3. Navigate communication differences to unlock hidden sales team and client relationship blockages
  4. Enhance client engagement by navigating purchasing biases and delivering customized life-long service experiences using our extensive behavioral marketing insights
  5. Remove the randomness of advertising and promotional campaigns by tailoring them to 4 different communication and learning styles

We’ve made using personality insights a reality in 123 countries by solving significant team productivity and operational risk challenges.

Communication insights for guiding people and businesses to build deeper relationships

Know your people

Engage your people

Grow your people

What Behaviorally Smart Business Leaders Are Saying About Communication DNA

“We have been using Communication DNA since July 2015. The benefits from using CDNA have been twofold: we have had tremendous breakthroughs with our in-office team allowing us to operate more efficiently in our daily work, as well as understanding how to better communicate with our clients and bring new business to our practice. DNA Behavior’s tools helped us close a $350k engagement by using the Communication DNA suggested guidance with a prospect.”

– David Hughes, Managing Partner Peachtree Financial Group

David Hughes

“The Communication DNA program has been part of our journey as it helped us in so many ways; getting to know our team better and to utilize the strengths of each team member and leader in developing deliverables that were in alignment with our goals.”

– Belva White, Assoc. VP for Finance Systems & Data Analytics, Emory University, Atlanta

Belva White

“We have been using Communication DNA for years to help us evaluate prospective new hires for our company. Using Communication DNA not only helps us determine whom to hire but what position(s) they will be best suited for. Additionally, as our company has grown and our employees have grown we have been able to use the same reports to assist us in promoting and moving our employees into positions that they and the company can better prosper. Hiring without these reports is like playing the game of roulette. Communication DNA has been one of the keys to success for our company. Thank you, Hugh Massie and team!”

– Steve Mintz, CEO, Sprint Cellular, Atlanta

Steve Mintz

“The DNA assessments are something the entire organization can use. We thoroughly enjoyed the opportunity to gain a deeper understanding of ourselves and our peers so that we can maximize productivity and effectiveness.

The Communication DNA assessment was surprisingly accurate and definitely a great tool. It illustrated the benefit of concentrating efforts on communicating differently with colleagues, based on both mine and their communication styles.

The results were delivered in way that we could understand and relate real life situations to them in order to realize how accurate and effective they truly are.”

– Vanessa Lanus, PMP, MBA, Senior Program Manager, AT&T Business Solutions, Atlanta, GA

Vanessa Lanus


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