Communication insights for guiding people and businesses to build deeper relationships
Explore the platform that has enhanced
relationships An estimate based on the number of people that have used DNA Behavior tools to enhance the relationships with their workplace team or clients. worldwide.
Know your people
Engage your people
Grow your people
WHAT IS THE COMMUNICATION DNA MARKETING TECH PLATFORM?
The world’s only all-in-one cloud-based behavioral technology platform to know, engage and grow every employee and client using all dimensions of their communication and learning style
A 2-minute, 12-question assessment reliably reveals the core of a person’s complete communication style
WHY IMPLEMENT COMMUNICATION DNA SOLUTIONS?
Communication DNA helps organizations use independently validated behavioral data for:
- Effectively lead more prospects in the sales funnel using over 1,000 marketing persona data points
- Matching clients to sales and support teams based on 4 validated communication styles
- Navigating communication differences to unlock hidden sales team and client relationship blockages
- Enhancing client engagement by navigating purchasing biases and delivering customized life-long service experiences using our extensive behavioral marketing insights
- Removing the randomness of advertising and promotional campaigns by tailoring them to 4 different communication and learning styles
We’ve made personality a reality in 123 countries by solving significant sales, marketing, and consumer purchasing challenges.
What Behaviorally Smart Business Leaders Are Saying About Communication DNA
“We have been using Communication DNA since July 2015. The benefits from using CDNA have been twofold: we have had tremendous breakthroughs with our in-office team allowing us to operate more efficiently in our daily work, as well as understanding how to better communicate with our clients and bring new business to our practice. DNA Behavior’s tools helped us close a $350k engagement by using the Communication DNA suggested guidance with a prospect.”
– David Hughes, Managing Partner Peachtree Financial Group
“The Communication DNA program has been part of our journey as it helped us in so many ways; getting to know our team better and to utilize the strengths of each team member and leader in developing deliverables that were in alignment with our goals.”
– Belva White, Assoc. VP for Finance Systems & Data Analytics, Emory University, Atlanta
“We have been using Communication DNA for years to help us evaluate prospective new hires for our company. Using Communication DNA not only helps us determine whom to hire but what position(s) they will be best suited for. Additionally, as our company has grown and our employees have grown we have been able to use the same reports to assist us in promoting and moving our employees into positions that they and the company can better prosper. Hiring without these reports is like playing the game of roulette. Communication DNA has been one of the keys to success for our company. Thank you, Hugh Massie and team!”
– Steve Mintz, CEO, Sprint Cellular, Atlanta
“The DNA assessments are something the entire organization can use. We thoroughly enjoyed the opportunity to gain a deeper understanding of ourselves and our peers so that we can maximize productivity and effectiveness.
The Communication DNA assessment was surprisingly accurate and definitely a great tool. It illustrated the benefit of concentrating efforts on communicating differently with colleagues, based on both mine and their communication styles.
The results were delivered in way that we could understand and relate real life situations to them in order to realize how accurate and effective they truly are.”
– Vanessa Lanus, PMP, MBA, Senior Program Manager, AT&T Business Solutions, Atlanta, GA
INTERESTED IN ENGAGING WITH BEHAVIORALLY SMART COMMUNICATION?
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